You may think SMS marketing is a thing of the past, a relic of the early days of mobile technology. After all, who sends texts anymore when we have an endless array of mobile apps and social networks to connect with customers? However, recent studies show SMS marketing is making an unexpected comeback. Marketers who dismiss it as outdated technology are missing out on major opportunities to connect with customers. According to multiple surveys, SMS messaging boasts some of the highest open and response rates of any marketing channel. As we charge into 2023, SMS marketing is poised to be one of the most effective ways to reach mobile customers. The following statistics prove why this 2023 year will be the year of SMS.
SMS Marketing Reaches Over 98% of Smartphone Users
According to recent surveys, SMS marketing reaches over 98% of smartphone users. This makes SMS an incredibly effective way to reach your target audience.
SMS Has a High Open Rate
On average, over 95% of SMS messages are opened and read within the first 3 minutes of delivery. This gives SMS the highest open rates of any marketing channel. Compare this to email open rates which average around 20-30% for most businesses.
SMS Drives Action
SMS messages have a click-through rate of over 36% on average. This means that 36% of people who receive an SMS message from a business will click a link or call a phone number contained within the message. The immediacy and high open rates of SMS allow businesses to drive immediate action and prompt responses from subscribers.
SMS Builds Loyalty
SMS marketing is a great way to build loyalty by engaging your customers through promotions, coupons, and exclusive offers. Sending highly-targeted, personalized messages to your subscribers shows them you value their business and keeps your brand at the top of their mind.
With open rates nearing 100%, click-through rates over 36%, and the ability to build loyalty through engagement, SMS marketing proves itself an essential tool for any modern marketing strategy. The numbers show that 2023 will be the year of SMS.
SMS Has 209% Higher Response Rates Than Email
SMS marketing campaigns achieve significantly higher response rates than email. According to recent studies, SMS has a 209% higher response rate than email. This striking statistic demonstrates why SMS should play an increasingly important role in your marketing strategy for 2023 and beyond.
Higher Open and Read Rates
On average, 90% of SMS messages are opened and read within the first 3 minutes of delivery. Comparatively, email open rates hover around 20-30%. The immediacy and brevity of SMS fosters higher engagement.
Higher Conversion Rates
SMS messages drive an average conversion rate of over 25%, while email conversion rates are 3-5% on average. Customers who engage with a brand via SMS are highly receptive to calls-to-action, special offers, and promotions. SMS is primed to directly impact sales and revenue.
Greater Perceived Value
Recipients view SMS messages as more personalized and urgent compared to email. SMS is a private, one-to-one line of communication between a customer and brand. This intimate channel makes customers feel valued, which translates into increased loyalty and lifetime value.
The power of SMS is clear. With open, read and conversion rates far surpassing those of email, SMS marketing deserves to take center stage in your 2023 marketing plans. SMS provides an unparalleled opportunity to grab customer attention, strengthen relationships and directly impact your bottom line. The year of SMS is here. Are you ready?
